Oiwi Ocean gear
‘Oiwi Ocean Gear is a paddling and ocean apparel brand in Hawaii that tries to embody the dedication level and energy for required to participate in the sport of paddling. It also tries to embrace the cultural perspective that promotes healthy living, respect for the islands of Hawai’i and the host culture.
A range of apparel was designed to embody the values of the 'Oiwi brand. Coral was chosen as the subject matter for conceptual reasons; it is a form of protection for marine life, it also protects the shoreline from erosion. A shirt is a form of protection for the body. Wrapping the coral illustrations around the shirts embodies this quality while drawing attention to the beauty and importance of the coral reef. Therefore this range serves as a reminder for people to be aware of how their actions impact the environment when participating in ocean related activities.